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What is success and how do you work towards it? Meet Sheila Afari,  a dynamic entrepreneur with a passion for Africa and showcasing its brands and talent.

Over the past 12 years, Sheila Afari has been working in the events, fashion, lifestyle, technology and entertainment space; having created a niche market for herself with her self- named company, the Sheila Afari Group, servicing clients from territories such as New York, Los Angeles, London, Nigeria, Ghana, Kenya, Botswana, Mozambique, Cameroon, Zimbabwe and South Africa.

Sheila Afari has built a name for herself for the communications work she has done building the brands of some of Africa’s biggest personalities with her PR company, Sheila Afari Public Relations.

Sheila Afari is well on her way to establishing one of the leading PR & Music Services agencies in Africa. She would like her companies to play a part in the shifting of mind-sets that African brands are inferior to international ones and help grow African brands to become household names across the continent and globe.

Sheila Afari aims to advocate entrepreneurship in South Africa and Africa at large. She strongly believes entrepreneurship is THE solution Africa desperately needs to combat unemployment.

When Sheila Afari is not working you will find her blogging, writing, reading, doing yoga or entertaining guests. 

Tony Friday From HOMEGROWN Radio caught up with Sheila at a HOMEGROWN Radio BOOTCAMP – listen to it here….

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